STATE OF MIND STUDIO

A CREATIVE STUDIO SPECIALIZING IN SPATIAL BRANDING & INTERIOR DESIGN, creating ONE OF A KIND SHORT-TERM RENTAL spaces

OUR MISSION

We help short-term rental owners maximize their property LTV, significantly increase bookings, and create one-of-a-kind guest experiences with our 5-Step Spatial Branding Program.

OUR PROCESS

  • PROPERTY TAKEOVER

    We come assess the interior and stay experience as your pickiest guest would. From there we craft a custom plan, focused on maximizing your property’s LTV.

  • SPATIAL BRANDING

    It’s branding but… for your space! We design a custom brand that will stand the test of time and build brand loyalty.

  • INTERIOR MAKEOVER

    Working within our agreed-upon budget, we work with you to update your interior so that it’s fresh and functional.

  • MARKETING & PHOTOS

    We’ve redone your space, it looks stunning, let’s bring it to life with strong marketing imagery and get your listing built and ready to re-launch.

  • LAUNCH

    Now that your space and all of your assets are ready to go, we deliver a data-backed pricing plan and launch your rental!

WHAT IS “SPATIAL BRANDING”?

You’re not out of the loop, we coined this term. Spatial Branding is how we refer to the process of giving a space the value it deserves as a business. Every great business has a strong brand, and your rental property is a business — let's give it credibility. We’ll create a unique style with a custom logo, curated marketing content, fresh photography, and locally sourced interior design that speaks to the culture of your property. Building a brand ensures long-term value and leaves a lasting impression on guests.

HOW WE MEASURE SUCCESS

  • OCCUPANCY RATE

  • 5-STAR REVIEWS

  • AVERAGE DAILY RATE

  • BOOKING LEAD TIMES

  • PROPERTY VALUE

2025 Is THE YEAR FOR SHORT-TERM RENTAL OWNERS TO SUCCEED

Feeling like your investment isn't paying off? You’re not alone. With average 2024 occupancy rates at just 47%, maximizing bookings is crucial amid rising property values and declining demand. A 10% increase in occupancy can turn struggle into profit. Let’s enhance your space's value for you and your guests and start increasing your bookings and property value today!

A Bit About Us

State of Mind Studio is a Brooklyn-based creative duo with a love for travel, architecture, branding, interiors, and all things design. One of us is a scientist with a passion for data-informed decision making, and the other is a designer and creative director with a love for making brands and spaces both beautiful and functional. We love problem solving, and we view your unique challenges as an exciting opportunity. Let’s chat!